one cool place - franchises


So you're considering owning your own business? Congratulations! Even more exciting, you are thinking about opening a Wag N' Wash® Natural Food & Bakery Franchise. Good for you! For the right person, it is a wonderful opportunity to own your own business and become part of an organization that has experienced tremendous success. To see if this opportunity is right for you, please read through the following information:

Our History

The first Wag-N-Wash® was opened in Colorado Springs, CO. by partners Dan Remus and Jef Strauss in April, 1999. Their then 11-year-old Dalmatian, Geni, was an important and very much loved part of their family. So much so, that Dan and Jef were probably considered by some to be those "quirky" type of pet owners that treat their animals like humans. Hmmm, imagine that.

So it only seemed natural when focus was being directed towards starting a new business, it be one that catered to pets and the people who love them. Fortunately for the business and the pets who have come through the doors, there were many more "quirky" people out there who love their pets as family members and Wag-N-Wash® quickly became a successful business and resource for the local community.

What started as a small dog wash and bakery has today blossomed into Wag N' Wash® Natural Food & Bakery, a full-line specialty retail destination for cats and dogs. Wag N' Wash® Natural Food & Bakerys are sought out by customers for their extensive line of natural foods, in-house bakery, unique merchandise and unsurpassed customer service. And of course, as over 500,000 dogs, some cats, a couple miniature horses, raccoons, a billy goat and a pot bellied pig can attest to, Wag N' Wash® is still the place where dirty dogs can come clean!

Here are some frequently asked questions:

Who Are We Looking for in a Franchisee?

As we look to grow our business through franchising, our focus isn't on opening as many stores as possible, but on finding the right fit for our unique business and interested parties. The successful franchisee candidate will be someone who has a passion for pets, understands the connection between humans and family pets, has retail and/or service industry experience, has business management experience, is self motivated, outgoing and fun! We are looking to partner with owner-operators, not just investors. Franchisees can anticipate working in their store up to 6 days a week, 10 hours a day. It's a lot of work, but a labor of love for the right person. Applicants are required to have a net worth of $200,000 or more.

Where Are We Looking?

The ideal location for a Wag N' Wash® Natural Food & Bakery is a metropolitan area with a population of 500,000 or more. We are currently registered and/or able to pursue franchising in all states except the following: Hawaii, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dekota, Virginia and Wisconsin. If you are from one of these states, we would be happy to note your interest and contact you when we are able to solicit franchises in your state.

How Much Money Will it Take?

The estimated total investment to open a Wag N' Wash® Natural Food & Bakery is $400,00 - $600,000. This amount varies widely depending on store size and location. Local construction and lease expenses will play a large roll in the total investment. Though this may appear to be more than investing in other pet-related franchises, keep in mind that our stores are 2-3 times larger than a typical dog wash or pet boutique and we carry an extensive retail inventory. Wag N' Wash® store sizes range from approximately 4,000 - 6,000 sq. ft. The estimated total investment is for everything you need to open a store including a one-time franchise fee of $30,000, build out and construction expenses, capitol equipment, store inventory, supplies, initial advertising and opening expenses.

What Fees do Franchisees Pay to the Franchisor?

You will pay an initial fee of $30,000 to purchase your franchise, which is included in the estimated initial investment, and a monthly service fee equal to 5% of gross sales. There are additional expenses for advertising and promotions paid to the Franchisor that are outlined in the franchise agreement.

What do You Get for Your Fees?

As a Franchisee, you get the rights to our trademarked name and logo, our secret bakery recipes, preferred Wag N' Wash® pricing with certain vendors and manufacturers, and the use of our exclusive operations manual that details how to successfully operate a Wag N' Wash® Natural Food & Bakery. Most importantly, you get the partnership and assistance of a highly experienced and successful team of retail and business experts. We will be there in the beginning to help you get your store off the ground, give you the training you need to open and operate your store, and to share the secrets that have made our stores the popular successes that they are today. Most importantly, we will continue to be your partner after your store opens to provide you with ongoing support, training and industry innovations.

We have been down the road of a start-up business and have worked out many of the obstacles and kinks that a new business experiences. By becoming a Wag N' Wash® Franchisee you will be able to draw on our experience and have the advantage of not having to guess and make mistakes that disable so many new businesses. Your success is our success and we will be there every step of the way to support your efforts.

What is the Next Step?

If the information outlined above fits your business plan, complete the interest form and we will contact you regarding the next steps to be taken. Thanks for your interest in a Wag N' Wash® Natural Food & Bakery franchise. Whether with us or a different route, we wish you much success in your journey! Think you're ready? Get in touch with us.


This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states and countries regulate the offer and sale of franchises: In the U.S.: CA, FL, HI, IL, IN, KY, MD, MI, MN, NE, NY, ND, RI, SD, TX, UT, VI, WA and WI. International: Australia, Brazil, Canada (Alberta and Ontario), China, France, Indonesia, Italy, Kazakhstan, Malaysia, Mexico, Romania, Russia, Spain, South Korea, Taiwan and Venezuela. If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.

Wag N' Wash®

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